In a literally pandemic year, fashion was forced to take several rabbits out of their hats, or to reinvent themselves or die, a method that also prevailed in the almost private cosiness of our homes. — _ Perhaps last year was one of the most economically difficult years for several sectors of the industry, including the fashion, that is expected to fall between 25% and 35% at the end of 2020 according to the Mercantil Monitor. …

Save yourself who can! Fashion surrenders to technology and signals a new industry configuration in a 5.0 society. — _ It is not new that 2020 has been at least a surprising year to live. In the midst of a pandemic, significant political conflicts, overwhelming climate change and necessary new social regimes, in the midst of it all, it is difficult to think about things beyond that. _ However…

With more brutal murders of blacks in the US and Brazil performed by the police, the world gathers in the #BlackLivesMatter movement and on the agenda of structural racism. — _ This text was written by me, a black designer, and it is still about fashion, but much more than that, about survival. Yes, about the possibility of really living without threats, and assuming our role as blacks in a country like Brazil.

Fashion has power and function asphyxiated by crisis in the modus operandi during the pandemic. — _ What are we discussing? Still in social isolation (please, stay home!), a lot has changed during the pandemic we are going through, our social understanding and relationships have been drastically altered, and this in itself would give several analyzes of behavior and open promising discussions. _ In the previous…

In a difficult start of 2020 for the whole globe, the pandemic turns into reality a scenario predicted by some shows of recent seasons. _ Nobody would say that we would return from vacation in this scenario. The year has just begun and we are experiencing a pandemic caused…

Big buzz arises regarding consumption and the fashion market is flooded with 2020 homme seasons, moving away from the modern man — _ It’s no news that men are consuming more fashion. _ Since 2012, researches show us that the market is growing with the young consumer, in particular, the generation we call Y. In 2019, it is a booming market and, believe me, this spring / summer 2020 season, and even…